Vision/Values

COUNT ON 401(k) Professionals to create superior value by passionately going the extra mile everyday. We attribute our success to our strong team and eight guiding principals:

• INDEPENDENCE: We sell only our advice, not investment products, and we embrace the highest ethical values of truth, honesty, integrity and professionalism.
• OBJECTIVITY: Our advice is completely unbiased and free from any conflicts of interest; we receive no benefits from money managers for recommending their products.
• PASSION: We have a pervasive and unrelenting desire to do things the right way and succeed in meeting our clients’ retirement plan goals.
• KNOWLEDGE: We seek to create understanding through experience, learning and listening. Our professionals consistently review and benchmark all plan administrators, funds, fees and services.
• RESPECT: For our plan for sponsors, participants, trustees, fiduciaries and each other.
• EXCELLENCE: In everything we do.
• TEAMWORK: In building long lasting relationships.
• RESULTS: In getting it done right.